Monday, April 27, 2009

Corporate Tweeting

Apparently not only are companies now managing official Twitter accounts to disseminate information to shareholders such as quarterly reports and other meeting info, but it's a practice the SEC has encouraged (having its own own twitter account) in addition to using corporate blogs.

The problem this fantastic WSJ article suggests is how do you create sufficient disclosures in 140 characters? Apparently that's not such a big deal if you have a disclaimer that the information does not itself suffice for a disclosure requirement. The trick then is to give a short clip of the news and include a proper disclaimer, all of which would have to be under 140 characters. Sounds like a job for a UR-contract drafting trained 2L.

6 comments:

  1. I'm with Intel. I don't see a benefit to investors for announcing things through Twitter that would not be available with a company web site and an RSS feed. I do, however, see plenty of risks. The disclaimer itself would be longer than 140 characters!

    It all comes down to the fact that I am old and do not understand Twitter.

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  2. You can't spell Twitter without Twit. Or ter. As for the first, enough said. As for the latter, ter, well, that's what you tweeting idiots are. Doesn't make sense? Neither does your self-aggrandizing, narcissistic belief that someone other than you cares what the $&@! you're doing 24-7. So, tweeters, you can just go ter yourself.

    This rant brought to you by rule 6.5 of the Model Rules of Professional Responsibility.*

    *Note, that rule 6.5 has nothing the fuck to do with this post, nor does it have anything to do with anything. Except poor people.

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  3. That is what I don't get. Really, blogs, email and facebook didn't provide enough of an outlet for people to overshare (sorry, I mean keep people informed) about their minute to minute life or business dealings? They needed an outlet that would force them to say things even more concisely? Can't you voluntarily post 140 character blogs of Facebook messages? Twitter is stupid.

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  4. I tweet, and it's great networking. Through Twitter, I've been put into contact with one of the top young construction lawyers in Richmond and a prominent Richmond sustainable food advocate. Various people begin to follow my updates on Twitter, see that I have interesting things to say, and invite me to networking events like the monthly "Green Drinks" series.

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  5. I think, maybe, I'm not willing to let perfect strangers know my ongoings (thus inhibiting my ability to use Twitter and similar in a way Rachael does).

    My alma mater is now twittering; there are various feeds (General Alumni Association, News Services, etc.) and I'm subscribed. I have suggested to the powers that be that they might use it essentially as a live blog of major campus and related events (sports, the Chancellor's State of the University Address, Board of Trustees and Board of Governor's meetings, General Assembly committee meetings, symposiums and conferences, speaker events, other impromptu vigils, and so forth...the types of things alums and/or students might want to follow in real time without being physically present).

    Two other creatives uses I've seen: (1) a Twitter feed my friends in the DC area use to inform one another of beer recommendations and where to purchase or get good deals on said beers, (2) the co-op grocery store in Carrboro, NC uses it to announce its menu, wine tastings, live outdoor performances, workshops, and other events.

    Anyway, I find Twitter as a substitute for Facebook status messages to be fairly redundant for those already on Facebook. I say pick one and stick with it.

    ...and that's more than I'm sure you wanted to know. Plus, who cares if it's 140 characters? Nothing prevents you from submitting two or more back-to-back twitters (Twitters? I don't understand the capitilization rules on this yet).

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  6. I also must confess...when I post my view on any issue, I spent a lot of time internally debating the merits and deciding the wisdom of placing said view in a public forum (ex: future ramifications such as the ability to work with opponents on the issue), etc.

    I suppose since my passion (health care) can be such a highly divisive issue, one that will be debated for 20 or more years and laced with issues such as abortion, the limits to end-of-life care, immigrant rights, and insurance company vs. physician decision-making, I am apprehensive about posting such mere tidbits. As it is, the internet is an imperfect medium of communication, as it often does a poor job of conveying tone, etc.

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